Moreover, the facility of placing the order online is also provided to the customers by some companies after which the product is delivered to the customers but Kudler Fine Foods is currently not offering this facility due to which their sales are being affected negatively.
The five main departments the store is divided into are mentioned below. In order to establish the most competitive prices for its, Kudler will need intelligence concerning the prices charged by other companies within the same market. Once information gathering is done, Kudler Fine Foods must conduct an analysis and then implement the strategies.
Condiments and packaged foods 5. This information will be useful in helping Kudler to develop the most appropriate marketing strategies. Marketing research will also enable Kudler to understand the competitive environment of the business.
Though, there are many ways to obtain the data which include the descriptive research which usually involves trying to find the frequency that something will take place or the extent of For example, advertising may be done on print press, mass media, through websites and through social media.
Only if the customers are satisfied do they make repeat purchases and this leads to brand resonance. In the service sector, it is necessary to know which products is gaining popularity. This competitive intelligence will enable the company to best plan on how to deal with these competitive forces.
Fresh bakery and pastries 2. In addition to selling the products, Kudler Fine Foods will have to market those products to the right target group. However, cooking classes are offered to the customers by Kudler Fine Foods but this idea is not much successful since people do not have much time to take these classes.
Sage Publication Duboff R. Marketing research greatly helps the company in coming up with new strategies, however the company must also review its strategies to ensure its effectiveness before they are thoroughly implemented. Information about the threats, weakness, strengths and opportunities will enable Kudler to be proactive in planning on how to address threats and opportunities brought about by the business environment.
Marketing research also enable the organization to understand trend and pattern within the market. Kathy Kudler founded Kudler Fine Foods because she was of the opinion that travelling outside the town only to purchase the ingredients used in foods is tiring.
This paper has evaluated the role of marketing research in the development of Kudler Fine Foods marketing strategy. General environmental factors are factors that are external to the business but which have an impact on the operation of a business. Apart from pricing, organization can get a competitive edge from other sources.
This information would enable Kudler to decide on the best strategy for segmenting the marketing. It will also provide an organization with information concerning the market as well the capabilities of the organization. Therefore, Kudler Fine Foods must focus on the changing needs of the customers and on the customer preferences for which marketing research is highly important.
However, to come up with a good marketing strategy, Kudler Fine Foods must focus on marketing research since it is extremely important for the company as it can greatly help the company in achieving its targets.
Kudler will need to conduct market research in order to understand the needs of the customers. The gourmet store targets primarily the upscale customers who wish to make all the purchases in one go and at the same outlet.
The company primarily aims to bring improvement in the services it provides to its customers in order to attain their higher sales by increasing customer purchase cycles.
For customer retention, the frequent buyers should be given incentives such as discounts, free gifts on purchase of a certain amount and free home delivery of goods.
This information will be useful to Kudler when it comes to developing an appropriate pricing strategy for the organization. Fresh meat and seafood 4. Marketing research provide Kudler with an opportunity to evaluate it internal and external environment with the aim of identifying potential weaknesses and threats to the realization of the organization goals Bonita, Reference Appolo Group, Inc.
Organizations have limited control over these factors. For case in point, gluten free products are becoming more popular and to gain market share, Kudler Fine Foods will have to sell those products. Other tactics such as competitive intelligence and analysis are important for Kudler Fine Foods to further develop the company.
It is always a wise idea to retain the customers than to attract new customers and the value customers look for should be provided to them. The marketing research process is conducted in order to provide the organization with this vital information that is going advice the marketing decisions of the company.Kudler Fine Food Marketing Research Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area.
They sell almost anything such as bakery and pastry products, fresh produce, seafood, meats and cheese and specialty dairy products. Marketing Research at Kudler Fine Foods Virtual Organization Introduction Marketing refers to all activities conducted by a business in order to ensure that the company’s product reaches the targeted consumers (Duboff & Spaeth, ).
Marketing is a complex process that involves a numbers numerous activities. These activities include; product development; pricing, packaging and branding. Market Research Kudler Fine Foods possesses three pieces of market research. “Market research is the process of defining a marketing problem and opportunity, collecting and analyzing information, and recommending actions” (Kerin, Hartley, Berkowitz, & Rudelius,p.
). Kudler Fine Foods is a virtual organization gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. In this paper, Kudler Fine Food's Marketing Overview will be used as a guide to justify the importance of /5(8).
Marketing Research of Kudler Fine Foods Virtual Organization Marketing Research of Kudler Fine Foods Virtual Organization Introduction For Kudler Fine Foods, the importance of marketing research is essential for the operations of the business.
Kudler Fine Foods Virtual Organization Resources: University Library, Kudler Fine Resources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.Download