Right now, we only have Anthropologie stores in the US and UK, but we are precisely looking at Germany as a first additional market. In the US however, the mall is having a hard time. So its expansion will continue to run like this for the time being.
And where are you going to take them? For instance, I do see more potential in Spain or Italy In Germany for instance, store traffic is still good. So the company was Urban outfitters internationalisation for someone to take care of its internationalization.
We want to be where our customer is therefore we also run a partner program with Zalando in the German markets, for instance. There are no concrete openings to report about yet, but if you look at the world, of course Asia bears the greatest potential.
Stefan Laban If retail traffic stays as it is and growth comes via e-commerce, we are happy. And there is more coming up in terms of our European expansion for sure.
What do you do to make people come back into the stores? We might do the expansion there on our own; we might do it via licensing. We spoke to Laban about flexibility, recruiting on Instagram and the stumbling blocks of internationalizing a multibrand retail concept. In my first year I have spent more time in Asia than in Europe.
After being present there only through retail corners at the BHV Marais and Galeries Lafayette, Urban Outfitters is set to celebrate the official opening of its first own store at Rue de Rivoli later this month on February But the biggest of those markets, we might as well unlock ourselves.
That and the digitalization are the most important strategic cornerstones for URBN in the next five years. A few years back, you would have said that you need about stores in a market like Japan.
Like, if you want to expand to Italy, you do need a store in Milan and in Rome and the rest can be done online—but without any store at all it would be tough. That of course makes the whole thing rather complicated to negotiate. How about the other concepts? Next to the Middle East, also Asia, mostly China and Japan, are on the agenda for the next two to three years.
And the year will continue even more internationally with a planned expansion to Israel through franchising partners. Our customer is connected and does not care about the channel when he wants to make a purchase.
The future is all about the connection of on- and offline. You still need actual stores in order to unlock a market, I believe.
There are only two stores worldwide.A Case Study on the Internationalisation of Urban Outfitters. John Burke CV SD. Presentation 1. ParleG Has Adopted the Market Penetrating Strategy. sapnote_ Service Marketing.
Urban Outfitters Inc. (URBN) Mission Statement: Lifestyle merchandising is.
Internationalisation and Urban Competition Show all authors. Ian Gordon.
Ian Gordon. Department of Geography, University of Reading. Gordon, I.R. () The role of internationalisation in economic change in London over the past 25 years.
Paper presented to the World Cities Group, CUNY Graduate School, New York. About UO. Urban Outfitters is a lifestyle retailer dedicated to inspiring customers Shop Online · In-store Pickup · Gift Sets · Furniture CollectionsBrands: BDG, Out From Under, Silence + Noise, Adidas, Champion.
urban internationalisation growth to mega-cities and beyond business sweden, may Urban Outfitters runs more than stores in the USA and almost 50 in Europe of which most are in the UK, but it is not present in Asia, not in the Middle East, not in South America–yet.
So the company was looking for someone to take care of its internationalization.
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